The Box Self Storage Blog Provides information on Storage, Moving, Relocation and Related Topics

17 July 2015

Are You An Entrepreneur Looking To Expand Your Corporate Blog?

It is true that it can be a challenge for an entrepreneur to initiate and expand his corporate blog. However, when you eventually see it paying the dividends, you won’t complain. Effective branding and marketing are both key to the success of any blog but here are some additional tips to help you in the right direction.

Be genuine:
Do not clutter your company blog with corporate discourse and product promotions. It may come across to the reader as being nothing more than a boast of your company laurels.
Your goal should be to develop a genuine connection with your audience. One way to achieve this is by creating content that is heartfelt and honest and relates to topics your audience is interest in.

Long copy always works:
There is some misunderstanding about the effectiveness of short content vs. long content. For example, a research by serpIQ, explained the association between content length and search-engine ranking. The result was that content up to or which exceeds more than 2,000 words, on an average, improves your website ranking and also engages more readers. Another interesting finding from the study was that the most effective blogs took around seven minutes to read.

Storytelling always works:
While you create blogs, don’t focus solely on writing facts. Tell a story. This will help you develop that connection with your audience. Remember that a compelling narrative will always engage your readers more than a bland document of facts.
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6 July 2015

Make the most out of your space

Space is precious, and a spacious surrounding is not achieved through bigger spaces, but often through de-cluttering things by storing it rightly. Below are some practical tips to use storage hacks in a way to give you an enhanced space.

Preserve those ancient relics:
Whether it’s Grandma’s old vinyl player or an antique you’ve snapped up at a local market, preservation is of great importance. With temperature-controlled units that create the perfect conditions to safeguard your treasures, storage units are always the safest way to ensure items of value don’t lose their value.

Saying goodbye doesn’t have to be painful:
A recent study discovered (through brain imaging) that it gives a person actual physical pain when getting rid of things, especially due to space constraints. So give your heart a break. A simple storage unit not only de-clutters your home and avoids you from getting rid of valuable things, but it also means you can focus on loving all the other things that make you happy.

Time is of the essence:
Let’s face it; you don’t want to spend your time sifting through all sorts of stuff to find what you want. Simply put, an untidy house takes more time to clean and it takes longer to find things. Surely you have better things to do with your time. De-cluttering by means of a secure storage unit gives the peace of mind and most importantly - extra time.

Anything goes:
Every Christmas, the tree is hauled out of a dark corner in the garage only to return a week or two later. It’s the same story for fancy dress parties, or get-togethers. With a storage unit, you don’t need to get rid of those crazy outfits or props! Just have it stored and crack it open when it’s party time. 
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