It is true that it can be a challenge for an entrepreneur to initiate and expand his corporate blog. However, when you eventually see it paying the dividends, you won’t complain. Effective branding and marketing are both key to the success of any blog but here are some additional tips to help you in the right direction.
Be genuine:
Do not clutter your company blog with corporate discourse and product promotions. It may come across to the reader as being nothing more than a boast of your company laurels.
Your goal should be to develop a genuine connection with your audience. One way to achieve this is by creating content that is heartfelt and honest and relates to topics your audience is interest in.
Long copy always works:
There is some misunderstanding about the effectiveness of short content vs. long content. For example, a research by serpIQ, explained the association between content length and search-engine ranking. The result was that content up to or which exceeds more than 2,000 words, on an average, improves your website ranking and also engages more readers. Another interesting finding from the study was that the most effective blogs took around seven minutes to read.
Storytelling always works:
While you create blogs, don’t focus solely on writing facts. Tell a story. This will help you develop that connection with your audience. Remember that a compelling narrative will always engage your readers more than a bland document of facts.
Be genuine:
Do not clutter your company blog with corporate discourse and product promotions. It may come across to the reader as being nothing more than a boast of your company laurels.
Your goal should be to develop a genuine connection with your audience. One way to achieve this is by creating content that is heartfelt and honest and relates to topics your audience is interest in.
Long copy always works:
There is some misunderstanding about the effectiveness of short content vs. long content. For example, a research by serpIQ, explained the association between content length and search-engine ranking. The result was that content up to or which exceeds more than 2,000 words, on an average, improves your website ranking and also engages more readers. Another interesting finding from the study was that the most effective blogs took around seven minutes to read.
Storytelling always works:
While you create blogs, don’t focus solely on writing facts. Tell a story. This will help you develop that connection with your audience. Remember that a compelling narrative will always engage your readers more than a bland document of facts.
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